The Strategic Vision
I have often deplored in the past that many companies no longer know why they exist. They take the form of a vehicle that drives without a precise goal, as long as it can bring a dividend to shareholders. Yet studies tend to show that companies with clear and inspiring visions perform better and have more engaged employees. And, from experience, it is much easier to develop a clear strategic plan around an inspiring vision!
Strategy. Innovation. Creation. Transformation. These terms are so overused they’ve pretty much lost all meaning. And when your organization is having a hard time calling a spade a spade, it’s going to have an equally hard time getting past its strategic incapacitation. In this second article on the subject, I’m going back to basics to talk about what I believe makes a great strategy: knowing what can be won, and using the right words to describe it.
"Studies show that two-thirds to three-quarters of organizations fail to implement their strategic plan." This strategic failure of our organizations is sneaky, and it slows progress, diminishes our impact on important societal issues, and inevitably affects our quality of life. There is no doubt, however, that the strategic issue is not in the toolbox, but rather in the way we use those tools.