Poudre Noire Joins Logient


When we started Poudre Noire 10 years ago, our goal was to democratize digital by offering personalized, accessible services to Quebec SMEs. We wanted to become a real alternative to traditional ad agencies and consulting firms.

For the first six years, that’s exactly what we did. From programming to performance, digital advertising, implementing digital tools, and more, we consistently gave our all to meet the growing needs of our clients.

There came a time, however, when our business model started to run out of steam. We wanted to do everything all at once. After putting out finger on the problem, we started to question our role. Yes, we were helping companies implement digital tools, but were we really helping them adapt to upcoming challenges? How fully were we able to understand their business reality?

That’s when we decided to completely reposition Poudre Noire towards strategy and digital transformation. And we had a new purpose in mind: tackling complexity head on.

This new positioning led us to collaborate with Logient for the first time in 2019. The depth of their software-engineering experience, combined with our strategic skills in taking on business challenges, provided us with a competitive edge that was difficult to ignore. We were, quite simply, stronger together. Our collaboration deepened with every project, and in 2022 we opted for a merger agreement.

By joining with Logient, we can now provide our strategic services to a larger client base, while relying on a group of 350 experts to help complete every project using engineering, business intelligence, and software development and implementation.

For our clients, this means more access to experts in various fields as well as a better understanding of their digital ecosystem. And when it comes to our team, we now collaborate on a wider variety of projects with colleagues here at home and around the world.

As entrepreneurs, we now occupy leading positions within a new management team, taking on challenges that more than meet our expectations. We have added our brand’s unique approach to Logient’s business culture, contributing to the success of our group as a whole.

Welcome to Logient!