{"id":8112,"date":"2022-11-10T18:10:14","date_gmt":"2022-11-10T18:10:14","guid":{"rendered":"https:\/\/logient.com\/?p=8112"},"modified":"2025-04-23T18:01:40","modified_gmt":"2025-04-23T18:01:40","slug":"strategie-101","status":"publish","type":"post","link":"https:\/\/logient.com\/fr\/strategie-101\/","title":{"rendered":"Strat\u00e9gie 101"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Strat\u00e9gie. Innovation. Cr\u00e9ation. Transformation. Ce sont des termes si galvaud\u00e9s qu\u2019ils ont perdu leur sens. Et lorsqu\u2019il est difficile d\u2019appeler un chat, un chat, au sein de son organisation, il devient d\u2019autant plus difficile de sortir de son incapacit\u00e9 strat\u00e9gique. Dans ce deuxi\u00e8me article sur le sujet, revenons \u00e0 la base de ce qui fait, selon moi, une bonne strat\u00e9gie : connaitre ce qu\u2019il y a \u00e0 gagner et utiliser les bons mots pour le d\u00e9crire.<\/p>\n","protected":false},"author":11,"featured_media":9573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1749,1775,1784,1809,1820,1829","_relevanssi_noindex_reason":"","inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-8112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-technologiques"],"acf":[],"yoast_head":"\nStrat\u00e9gie 101 - Logient<\/title>\n<meta name=\"description\" content=\"Revenons \u00e0 la base de ce qui fait une bonne strat\u00e9gie : connaitre ce qu\u2019il y a \u00e0 gagner et utiliser les bons mots pour le d\u00e9crire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/logient.com\/fr\/strategie-101\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie 101 - Logient\" \/>\n<meta property=\"og:description\" content=\"Revenons \u00e0 la base de ce qui fait une bonne strat\u00e9gie : connaitre ce qu\u2019il y a \u00e0 gagner et utiliser les bons mots pour le d\u00e9crire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/logient.com\/fr\/strategie-101\/\" \/>\n<meta property=\"og:site_name\" content=\"Logient\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T18:10:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T18:01:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/logient.com\/app\/uploads\/2022\/11\/strategie-101.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Audrey Fortier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audrey Fortier\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/logient.com\/fr\/strategie-101\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/logient.com\/fr\/strategie-101\/\"},\"author\":{\"name\":\"Audrey Fortier\",\"@id\":\"https:\/\/logient.com\/fr\/#\/schema\/person\/eaf321914d6e9af249f53b3d971c9c9e\"},\"headline\":\"Strat\u00e9gie 101\",\"datePublished\":\"2022-11-10T18:10:14+00:00\",\"dateModified\":\"2025-04-23T18:01:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/logient.com\/fr\/strategie-101\/\"},\"wordCount\":2,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/logient.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/logient.com\/fr\/strategie-101\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/logient.com\/app\/uploads\/2022\/11\/strategie-101.png\",\"articleSection\":[\"Conseils technologiques\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/logient.com\/fr\/strategie-101\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/logient.com\/fr\/strategie-101\/\",\"url\":\"https:\/\/logient.com\/fr\/strategie-101\/\",\"name\":\"Strat\u00e9gie 101 - 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