{"id":11449,"date":"2024-03-14T14:48:14","date_gmt":"2024-03-14T14:48:14","guid":{"rendered":"https:\/\/logient.com\/?post_type=service&#038;p=11449"},"modified":"2024-07-10T13:11:03","modified_gmt":"2024-07-10T13:11:03","slug":"crm","status":"publish","type":"service","link":"https:\/\/logient.com\/en\/service\/crm\/","title":{"rendered":"CRM"},"content":{"rendered":"<section class=\"section  section-tabs auto  \"\n    >\n<div class=\"container-pd\">\n    <div class=\"tabs row align-items-center\">\n        <div class=\"col-lg-6 flex-column-24\">\n                                        <div class=\"defaultText flex-column-20 wisiwyg\"><p><strong>A CRM (Customer Relationship Management) is a platform designed to manage and improve a company&#8217;s interactions with current and potential customers. It centralizes customer data, facilitating segmentation, interaction tracking and behavior analysis to personalize service and communications.<\/strong><\/p>\n<p>Effectively managing your customer relationships isn&#8217;t just a benefit, it&#8217;s a necessity. Our suite of CRM services is designed to help you maximize every interaction. By combining cutting-edge technology and strategic expertise, we transform your approach to sales, marketing and customer service, putting your relationships at the heart of your success.<\/p>\n<\/div>\n                    <\/div>\n        <div class=\"offset-lg-1 col-lg-5\">\n            <div class=\"tab-content\">\n                <div class=\"tab-content-item active\">\n                    <div class=\"flex-column-56\">\n                        <div class=\"shape_card_wrapper-top\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 528 122.55\">\n  <path fill=\"currentColor\"\n    d=\"M436.95,13.05c-4.82-4.82-7.22-7.22-10.03-8.95-2.49-1.53-5.21-2.65-8.05-3.33C415.67,0,412.26,0,405.45,0H22.27C14.48,0,10.58,0,7.6,1.52,4.98,2.85,2.85,4.98,1.52,7.6c-1.52,2.98-1.52,6.88-1.52,14.67V122l528,.55c0-6.81,0-10.21-.77-13.42-.68-2.84-1.81-5.56-3.33-8.05-1.72-2.81-4.13-5.22-8.94-10.03L436.95,13.05Z\" \/>\n<\/svg>\n                            <div class=\"shape_card_wrapper\"\n                                 style=\"background-color: #0044FF\" >\n                                                                                                    <div class=\"defaultText\">Driven by a continuous evolution approach and guided by a deep understanding of your business needs, our experts are dedicated to advising you on the most appropriate CRM, with a focus on architecture, design and deployment options that combine modularity and flexibility with operational excellence.  <\/div>\n                                                            <\/div>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 528 122.55\">\n  <path fill=\"currentColor\"\n    d=\"M91.05,109.5c4.82,4.82,7.22,7.22,10.03,8.95,2.49,1.53,5.21,2.65,8.05,3.33,3.2,.77,6.61,.77,13.42,.77H505.73c7.8,0,11.69,0,14.67-1.52,2.62-1.33,4.75-3.46,6.08-6.08,1.52-2.98,1.52-6.88,1.52-14.67V.55S0,0,0,0C0,6.81,0,10.21,.77,13.42c.68,2.84,1.81,5.56,3.33,8.05,1.72,2.81,4.13,5.22,8.94,10.03L91.05,109.5Z\" \/>\n<\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/section>\n\n<section class=\"section  section-tabs auto background-color-black \"\n    >\n<div class=\"container-pd\">\n    <div class=\" row align-items-center\">\n        <div class=\"col-lg-12 \">\n            <div class=\"flex-column-56\">\n                <div class=\"flex-column-24\" >\n                    <h2 class=\"h2\">The Benefits   <\/h2>\n                    <div class=\"defaultText\"><\/div>\n                <\/div>\n                <div class=\"row\">\n                  <div class=\"steps grid-2\">\n                                          <div class=\"flex-column-24 \">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><ul>\n<li>Improved Customer Knowledge<\/li>\n<\/ul>\n<p>A CRM solution centralizes data from every customer interaction, giving you precise, in-depth knowledge of your targets. This enables you to personalize interactions, predict customer needs and adapt offers to maximize engagement and satisfaction.<\/p>\n<ul>\n<li>Data-driven Strategic Decisions<\/li>\n<\/ul>\n<p>A CRM&#8217;s analytics capabilities transform data into valuable insights, enabling the effectiveness of sales and marketing strategies to be measured. Real-time reports and customizable dashboards provide a solid basis for informed, adaptive decisions.<\/p>\n<ul>\n<li>Improved Sales Efficiency<\/li>\n<\/ul>\n<p>Automating and optimizing sales processes with a CRM enables your teams to focus on building relationships and closing sales. By reducing administrative tasks, you accelerate sales cycles and increase conversion rates, contributing directly to revenue growth.<\/p>\n<\/div>\n                                              <\/div>\n                                                              <div class=\"flex-column-24\">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><ul>\n<li>Better Cross-team Collaboration<\/li>\n<\/ul>\n<p>By breaking down information silos between sales, marketing and customer service, a CRM facilitates unified customer relationship management. This synergy improves communication consistency and overall efficiency, enriching the customer experience across all touchpoints.<\/p>\n<ul>\n<li>Increase Customer Loyalty and Satisfaction<\/li>\n<\/ul>\n<p>Offering responsive, personalized customer service through access to the complete history of customer interactions increases satisfaction. A CRM ensures that every customer feels valued, reinforcing loyalty and encouraging long-term retention.<\/p>\n<ul>\n<li>Business Agility and Scalability<\/li>\n<\/ul>\n<p>A flexible, scalable CRM solution supports your company&#8217;s expansion and adapts to market changes. By enabling the addition of new functionality or integration with other tools, a CRM ensures that your business remains agile, responsive and ready to seize new opportunities.<\/p>\n<\/div>\n                                              <\/div>\n                                      <\/div>\n                <\/div>\n                          <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/section>\n\n<section class=\"section  section-tabs auto center-txt-block  \"\n    >\n<div class=\"container-pd\">\n    <div class=\"tabs row align-items-center\">\n        <div class=\"col-lg-2 \"><\/div>\n        <div class=\"col-lg-8 \">\n            <div class=\"flex-column-56\" >\n                                    <h2 class=\"h2\">Our Services  <\/h2>\n                                                    <div class=\"defaultText flex-column-20\">Whether you&#8217;re planning the adoption of your first CRM, optimizing your existing system, preparing for migration, or just defining the approach to take, our team can support you every step of the way, whatever your starting point. <\/div>\n                            <\/div>\n        <\/div>\n        <div class=\"col-lg-2 \"><\/div>\n    <\/div>\n<\/div>\n\n<\/section>\n\n<section class=\"section  section-tabs auto  \"\n    >\n<div class=\"container-pd\">\n    <div class=\" row align-items-center\">\n        <div class=\"col-lg-12 \">\n            <div class=\"flex-column-56\">\n                <div class=\"flex-column-24\" >\n                    <h2 class=\"h2\">Strategy and Planning  <\/h2>\n                    <div class=\"defaultText\"><\/div>\n                <\/div>\n                <div class=\"row\">\n                  <div class=\"steps grid-2\">\n                                          <div class=\"flex-column-24 \">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><p>A successful CRM project starts with a careful strategy and planning. Through an in-depth understanding of your business processes and strategic objectives, our experts draw up a customized roadmap.<\/p>\n<p>This crucial step aims to align your CRM project with your ambitions, ensuring a coherent digital transformation focused on value creation. Our approach integrates a rigorous assessment of your needs, the definition of key performance indicators, and the development of an action plan.<\/p>\n<\/div>\n                                              <\/div>\n                                                              <div class=\"flex-column-24\">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><ul>\n<li>Audit<\/li>\n<li>Discovery and detailed analysis of business processes<\/li>\n<li>Definition or refinement of CRM strategy<\/li>\n<li>Specifications definition<\/li>\n<li>Roadmap, schedule and budget estimate<\/li>\n<li>Definition and monitoring of strategic KPIs<\/li>\n<\/ul>\n<\/div>\n                                              <\/div>\n                                      <\/div>\n                <\/div>\n                          <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/section>\n\n<section class=\"section  section-tabs auto  \"\n    >\n<div class=\"container-pd\">\n    <div class=\" row align-items-center\">\n        <div class=\"col-lg-12 \">\n            <div class=\"flex-column-56\">\n                <div class=\"flex-column-24\" >\n                    <h2 class=\"h2\">Architecture<\/h2>\n                    <div class=\"defaultText\"><\/div>\n                <\/div>\n                <div class=\"row\">\n                  <div class=\"steps grid-2\">\n                                          <div class=\"flex-column-24 \">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><p>The architecture of your CRM is the foundation underpinning your ability to evolve and adapt to market changes.<\/p>\n<p>By focusing on seamless integration with your existing systems and best practices in compliance and data security, we ensure that your CRM is robust, reliable and perfectly aligned with your business objectives.<\/p>\n<\/div>\n                                              <\/div>\n                                                              <div class=\"flex-column-24\">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><ul>\n<li>CRM architecture design and optimization<\/li>\n<li>Infrastructure definition<\/li>\n<li>Systems and data integration strategy<\/li>\n<\/ul>\n<\/div>\n                                              <\/div>\n                                      <\/div>\n                <\/div>\n                          <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/section>\n\n<section class=\"section  section-tabs auto  \"\n    >\n<div class=\"container-pd\">\n    <div class=\" row align-items-center\">\n        <div class=\"col-lg-12 \">\n            <div class=\"flex-column-56\">\n                <div class=\"flex-column-24\" >\n                    <h2 class=\"h2\">Selection <\/h2>\n                    <div class=\"defaultText\"><\/div>\n                <\/div>\n                <div class=\"row\">\n                  <div class=\"steps grid-2\">\n                                          <div class=\"flex-column-24 \">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><p>Choosing the right CRM solution is a decisive moment for your business. Backed by in-depth expertise and extensive knowledge of the CRM market, our experts guide you through the selection process, based on a rigorous evaluation and comparative analysis of the available options.<\/p>\n<p>This process aims to identify the solution that not only meets your specific needs, but also offers the best fit with your corporate culture and long-term objectives.<\/p>\n<p>Our aim is to ensure that you make an informed choice, conducive to successful implementation and optimal adoption by your users.<\/p>\n<\/div>\n                                              <\/div>\n                                                              <div class=\"flex-column-24\">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><ul>\n<li>Audit of requirements and specifications<\/li>\n<li>Analysis and comparison of solutions and demos<\/li>\n<li>Validation of the solution&#8217;s suitability for your business and technological needs<\/li>\n<\/ul>\n<\/div>\n                                              <\/div>\n                                      <\/div>\n                <\/div>\n                          <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/section>\n\n<section class=\"section  section-tabs auto  \"\n    >\n<div class=\"container-pd\">\n    <div class=\" row align-items-center\">\n        <div class=\"col-lg-12 \">\n            <div class=\"flex-column-56\">\n                <div class=\"flex-column-24\" >\n                    <h2 class=\"h2\">Deployment   <\/h2>\n                    <div class=\"defaultText\"><\/div>\n                <\/div>\n                <div class=\"row\">\n                  <div class=\"steps grid-2\">\n                                          <div class=\"flex-column-24 \">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><p>Our teams take charge of your CRM&#8217;s implementation, ensuring a smooth transition and minimizing operational disruptions.<\/p>\n<p>Thanks to transparent communication, training tailored to your teams, and careful attention to change management, we support you towards successful adoption and rapid realization of the benefits of your CRM investment.<\/p>\n<p>Our proven methodology ensures that implementation meets your expectations, on time and on budget.<\/p>\n<\/div>\n                                              <\/div>\n                                                              <div class=\"flex-column-24\">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><ul>\n<li>Project management and implementation guidance<\/li>\n<li>Development of customized solutions (Apex)<\/li>\n<li>Integration with third-party solutions<\/li>\n<li>Data import<\/li>\n<li>Customization, configuration and testing<\/li>\n<li>Quality assurance<\/li>\n<li>User training and post-deployment support<\/li>\n<li>Deployment monitoring and adjustments based on user feedback<\/li>\n<\/ul>\n<\/div>\n                                              <\/div>\n                                      <\/div>\n                <\/div>\n                          <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/section>\n\n<section class=\"section  section-tabs auto  \"\n    >\n<div class=\"container-pd\">\n    <div class=\" row align-items-center\">\n        <div class=\"col-lg-12 \">\n            <div class=\"flex-column-56\">\n                <div class=\"flex-column-24\" >\n                    <h2 class=\"h2\">Operation and Evolution  <\/h2>\n                    <div class=\"defaultText\"><\/div>\n                <\/div>\n                <div class=\"row\">\n                  <div class=\"steps grid-2\">\n                                          <div class=\"flex-column-24 \">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><p>Implementing your CRM is just the beginning of a continuous improvement process. We support you over the long term, ensuring not only the day-to-day operation of your system, but also its adaptation to changes in your company and the market.<\/p>\n<p>By providing responsive technical support, strategic updates and advice on adding new features or modules, we ensure that your CRM investment continues to generate value and support your growth ambitions.<\/p>\n<p>Our commitment is to make your CRM a dynamic lever for your success.<\/p>\n<\/div>\n                                              <\/div>\n                                                              <div class=\"flex-column-24\">\n                                                                          <div class=\"defaultText flex-column-20 wisiwyg\"><ul>\n<li>Preventive maintenance<\/li>\n<li>Management of system updates and upgrades<\/li>\n<li>Performance analysis and optimization recommendations<\/li>\n<li>Technical support<\/li>\n<li>Strategic support<\/li>\n<\/ul>\n<\/div>\n                                              <\/div>\n                                      <\/div>\n                <\/div>\n                          <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/section>\n\n<section class=\"section  section-tabs auto background-color-black \"\n    >\n<div class=\"container-pd\">\n    <div class=\" row steps grid-2\">\n                    <div class=\"flex-column-56\">\n                                <div class=\"flex-column-40\">\n                                                                <div class=\"defaultText flex-column-20 wisiwyg\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11709 size-full\" src=\"https:\/\/logient.com\/app\/uploads\/2024\/03\/Salesforce.svg\" alt=\"\" width=\"155\" height=\"56\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"number-title-h2\">\n<div class=\"border-left-block\">\n<h2>Salesforce<\/h2>\n<\/div>\n<\/div>\n<ul>\n<li class=\"underline-btn\">Sales Cloud<\/li>\n<li class=\"underline-btn\">Service Cloud<\/li>\n<li class=\"underline-btn\">Marketing Cloud<\/li>\n<li class=\"underline-btn\">Experience Cloud<\/li>\n<li class=\"underline-btn\">Financial Cloud<\/li>\n<li class=\"underline-btn\">Nonprofit Cloud<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/logient.com\/en\/solutions\/salesforce\/\">Discover Salesforce<\/a><\/p>\n<\/div>\n                                    <\/div>\n            <\/div>\n                            <div class=\"flex-column-56\">\n                                <div class=\"flex-column-40\">\n                                                                <div class=\"defaultText flex-column-20 wisiwyg\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11710 size-full\" src=\"https:\/\/logient.com\/app\/uploads\/2024\/03\/microsoft-partner-logo-white-1024x372-1.png\" alt=\"\" width=\"155\" height=\"56\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"border-btn\">\n<div class=\"border-left-block\">\n<h2>Microsoft Dynamics 365<\/h2>\n<\/div>\n<\/div>\n<ul>\n<li>Sales<\/li>\n<li>Customer Service<\/li>\n<li>Field Service<\/li>\n<li>Marketing<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/logient.com\/en\/solutions\/microsoft-dynamics-365\/\">Discover D365<\/a><\/p>\n<\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n<\/div>\n\n<\/section>","protected":false},"parent":0,"template":"","class_list":["post-11449","service","type-service","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logient | Expertise | CRM<\/title>\n<meta name=\"description\" content=\"Maximize customer interactions with our CRM services. 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